The digital-only bank found customers are anxious about their inability to set aside money, so it decided to offer automated savings tools, consumer chief Diane Morais says. It is one of the larger companies to do so.
The aim is not just to get consumers to act on a credit card offer or open a savings account, but to use the insight gleaned to build long-term relationships — without coming across as manipulators.
The Consumer Financial Protection Bureau's first "National Financial Well-Being Survey" found that a large slice of consumers experience financial hardship.
