Assets of Personal Care Products Manufacturing Business

Auction Sale of substantially all of assets of the High Ridge Brands Co., et al. (the “Sellers”). The sellers assets are primarily comprised of fourteen brands across three consumer product segments, with a particular focus on skin cleansing, hair care and oral care (each individually, a “Segment” or collectively, the “Assets”). The major brands in each respective Segment include (i) Zest, Coast, and White Rain (the “Skin Care Segment”); (ii) Alberto VO5, White Rain, Rave, LA Looks, Salon Grafix (SGX), Thicker Fuller Hair, and Zero Frizz (the “Hair Care Segment”); and (iii) REACH, DR. Fresh, and Firefly (the “Oral Care Segment”).