Assets of General Merchandise Wholesaler

Sale of assets of Ultimate Brands Inc which includes:

1. All 18|8 intellectual property, including trademarks, service marks, and related commercial symbols;
2. The 18|8 Brand System including its distinctive format,methods, procedures, signs, designs, layouts, standards, and specifications;
3. Confidential information relating to developing and operating 18|8 Salons including, without limitation:
4. Training and operations materials andmanuals; o Methods, formats, specifications, standards, systems, procedures, sales and marketing techniques in developing and operating 18|8 Salons;
5. Marketing and advertisingmaterials;
6. All computer software and other technology that is proprietary to the Company;
7. Customer lists, POS databases, communication and retention programs, and data used or generated in connection with those programs; and
8. Graphic designs and related intellectual property.
9. Franchise System website including all intellectual property and other rights in the website and all information contained therein;
10. Franchise System social media accounts and login credentials;
11. Franchise System Gmail accounts and login credentials;
12. Any and all claims or causes of action or claims of the Estate, including any and all claims relating to franchise agreements, to the extent that such the Estate has an interest in such agreements.