Assets of Bicycle and Bicycle Accessories Importer Business

Auction Sale of substantially all of assets of Cycle Force Group, LLC (the “Sellers”).

Cycle Force Group, based in Ames, Iowa, is an importer and distributor of bicycles, parts, and accessories with sales into multi-channels throughout North America of around $17 million, before being impacted by increased tariffs, COVID-19, and the global shipping crisis. Due to lack of liquidity to purchase needed inventory, CFG will be auctioned at a 363-bankruptcy sale set for December 2021.

The company is seeking bidders to purchase the assets and continue operations as a going concern. Bidders in this process will be able to obtain not only Cycle Force’s accounts receivable, inventory, and equipment (with projected book values as of EoY 2021 of   $1,601,930, $734,648, and $274,611, respectively) but also its extensive network of existing relationships and many promising potential growth opportunities, all without having to assume any liabilities.

CFG serves as a turnkey gateway to and foothold within the United States for international bicycle manufactures, providing them access to assembly services, drop shipping, and distribution through online marketplaces, big box stores and independent bike dealers (“IBDs”). CFG’s products range from exclusively licensed high-end bicycles to budget bikes to value-line budget bikes.  Additionally, Cycle Force is growing its e-bike business and can serve as a launching pad for further penetration into this hot, investor-favored segment.

CFG strategically markets its premium brands to IBDs, while entry-level offerings are primarily sold through its eCommerce partner, Amazon, as well as its retail partners, Walmart, Target, and Kohl’s.

This sale provides buyers who are willing to act quickly and decisively with a unique opportunity to acquire a fully operational platform possessing strong, positive brand-name recognition within a rapidly growing industry.